The new crossover idea from Chrysler is called Airflow

A new crossover idea called Chrysler Airflow was revealed online at the CES tech show in Las Vegas. The technologically advanced concept car is “a harbinger” in a vehicle the company plans to launch in 2025, according to Chrysler CEO Christine Feuell.

According to CNBC, the CEO said the unnamed crossover will be the first of at least two or three new pure electric vehicles, including a minivan, planned by 2028. Chrysler will be at the forefront of the EUR 35.5 billion projects. the parent company Stellantis for electric vehicles, Feuell said.

Read more: Stellantis: All-out attack on the electric cars sector

Stellantis was founded in January by the merger of Italian-American automaker Fiat Chrysler and French PSA. It has 14 brands, including Chrysler, Jeep, Fiat and Peugeot – all of which have historical significance in their countries.

Stellantis’ plans for Chrysler to become an EV brand in the U.S. are the latest in an effort to revitalize the nearly century-old automaker, which has failed to stay in the spotlight since its eponymous parent company went bankrupt in 2009.

The brand has only offered a minivan and a large sedan since it ceased production of a mid-sized car in 2016 and has lost the growth that occurred in the crossover, SUV and pickup categories in recent years. It also took a long time to adopt the EV in addition to a plug-in hybrid electric version of the Pacifica minivan.

new crossover idea from Chrysler

Feuell said the new transformation plan focuses on EV as well as new technologies, advanced design and user customization, areas that automakers are focusing on to attract buyers with technology knowledge.

Chrysler Airflow’s concept includes large screens that extend to the interior, almost door-to-door. It is also the first vehicle to use Stellantis’ new ‘STLA Brain’ software and «STLA SmartCockpit».

Some features of the vehicle, in particular large screens, look similar to some of Stellantis’ newer products, such as the Jeep Grand Wagoneer SUV.

The exterior of the crossover vehicle features a new design direction for Chrysler, including an updated ‘Chrysler Wing’ logo on a cross-car grille and LED light bar. An LED rear light also works across the entire width of the vehicle.